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Todd Meisler, PC Bureau
"Running digital printing files for film separations or
digital printing can be easy or it can be a
pain, it all depends on a number of things. 1. How clear the output instructions
are. 2. How well the files were built, for ease of output or for ease of design.
3. All fonts must be supplied with files to output. 4. All images must be
setup properly, CMYK or Pantone depending on output printing requirements. 5. All EPS, TIF or other images must be supplied with files to output. 6. Information
must be clear, what versions of software the files were created in. Also what
type of color proof is the designer supplying, is it accurate? 7. It must
also be clear what kind of final proof is necessary to provide to the
printer
from the final film. 8. Were the files created on PC platform or Macintosh
platform? All these items are important to obtain the best output for the
least amount of money."
Dave Ritchie, Foilrich
"Foil stamping and embossing are excellent ways to upgrade the look when
printing.
In order to achieve the desired effect, there needs to be good communication
between the designer, printing press and stamper. Some things to keep in mind when planning a foil job are:
Check with the stamper to see where the guide and gripper should be on the pre printed stock.
Different foil presses may have different requirements.
Large solid areas combined with fine intricate areas may need to be run in two passes.
The foil formulation needed to run one application may not work on the other.
If the foil is to stamp over litho, the ink and/or varnish must be wax free (never rubber based.)
Offset powder must be kept at a minimum when running the litho that will be stamped.
The only coating that foil will stick to is aqueous. If the piece is to be UV coated, it must
be stamped prior to the coating.
Be aware that when you specify colors other than gold and silver that there are fewer adhesive
formulations. Check to see that there is a formulation that is suitable for your application.
Foiled letterheads that are to be used in laser
printing should be tested prior to running the
whole printing job. Different laser printing models run at various temperatures. None
of the manufactures will guarantee that their foil with work 100% of the time."
Harvey Meyerhoff, Meyerhoff Design
"A word to the "Color-Wise"!
Every designer likes to make mid-course changes in color when in the computer
phase of the art. To find the right answer makes it worthwhile. BUT...make
sure, before you close that file, that you "discard" ALL non-utilized colors.
That reduces the file size, and when multiplied by dozens or hundreds of files,
translates into more usable storage. It also reduces potential errors when
printing.
"Golden Rule" Rule
(Same goes with) "Page Rulers." Shut them off, also, when closing a file.
The space per file is not much to speak of, but keeping a hundred or more
rulers on, chews up a few parsecs of storage space."
Ralph Seguyan, Maham Bindery
"The printing press and/or designer should consider the amount of creep on the signature for
booklets
of more than 12 pages. Avoid using blue ink, as much as possible, unless with
aqueous. Blue ink seems to need more time to dry compared to other colors
and it can create marking and offsetting during the bindery operation."
Wayne Brown, Marketing & Copy Writing Consultant
"Generally, you should never put a price in a classified ad (on-line or off-line.) Price typically
repels responses."
Michael Young, Pressman
"When needing a "DENSE" or "DARK" Black area in your
4-color printing layout instead of using a "Double
Hit" of black ink creating a "5th Color", consider using your primary colors
as a base or foundation to achieve a richer/deeper Black by creating it with
percentages of your primary colors.
Examples:
For "Neutral" Black create a custom color of 100% Black + 30% each of Yellow, Cyan & Magenta.
For "Cool" Black create a custom color of 100% Black + 50% Cyan + 15% each of Yellow & Magenta.
For "Warm" Black create a custom color of 100% Black + 60% Magenta + 20% Yellow + 10% Cyan."
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